Wellbeing Approach to Care

Behavioral Health Blueprint

The Wellbeing Approach to Care Blueprint is a practical guide for integrating Wellbeing Specialists into Washington State’s public behavioral health system—expanding access to culturally grounded, team-based mental health support.

Wellbeing Specialists are trained practitioners with lived and cultural experience who offer relational, therapeutic services that work alongside licensed clinical care. This role creates entry-level pathways into the behavioral health workforce, opening doors for individuals rooted in community insight and care.

Developed through a multiyear, community-driven codesign process led by the CARE project, the Blueprint provides actionable guidance for behavioral health organizations, policymakers, and workforce planners. It covers:

  • Service design and team integration

  • Training and certification

  • Billing and sustainability strategies

  • Partnership development

This Blueprint serves as a foundational guide for piloting and scaling this innovative workforce model, aiming to strengthen equitable care and community wellbeing throughout Washington State.

Career path for a Wellbeing Specialist shown as a winding road with five steps: starting as a Registered Counselor, completing training, earning certification, qualifying to bill Medicaid, and practicing as a Certified Wellbeing Specialist

Wellbeing Specialist Presentation

The CARE team unveiled the vision for Wellbeing Specialists at the 2025 Washington State Mental Health Summit.

Watch the recording to learn how the strategy came to life, explore the proposed implementation plan, and find out how you can help support this initiative across the state.

Get Involved

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The Wellbeing Approach to Care Blueprint is a product of the CARE for Kids & Families project, a multi-year initiative funded by the Washington state legislature focused on expanding access to culturally responsive care while centering community knowledge and lived experience. To learn more about the background and history of the CARE project, click here.